Navigating the Generative AI Maze in Business

Evangelos Simoudis on Adoption Trends, Use Cases, Success Factors & Challenges.

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Evangelos Simoudis is Managing Director at Synapse Partners, a firm that helps corporations apply AI and invests in startups developing data-driven AI applications. This episode explores the current state of enterprise AI adoption, distinguishing between the steady progress of traditional AI and the experimental phase of generative AI. It highlights key success factors like long-term experimentation and process change, identifies leading use cases (customer support, programming, documents), and discusses challenges in data strategy, model selection, and operations. The conversation also touches on the nascent state of agentic systems and the outlook for near-term production deployments.

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Transcript

Below is a heavily edited excerpt, in Question & Answer format.

Current State of AI Adoption

What is the current state of AI adoption in enterprises, particularly regarding generative AI versus traditional AI approaches?

There’s growing interest in AI broadly, but it’s important to distinguish between generative AI and discriminative AI (also called traditional AI). Discriminative AI adoption is progressing well, with many experimental projects now moving to deployment with allocated budgets.

For generative AI, there’s still a lot of experimentation happening, but fewer projects are moving from POCs to actual deployment. We expect more generative AI projects to move toward deployment by the end of the year, but we’re still in the hype stage rather than broad adoption.

As for agentic systems, we’re seeing even fewer pilots. Enterprises face a “bandwidth bottleneck” similar to what we see in cybersecurity – there are so many AI systems being presented to executives that they only have limited capacity to evaluate them all.

How do you gather data to form your view of enterprise AI adoption?

We triangulate four information streams:

  1. Firsthand data from our AI-focused portfolio companies and their enterprise clients
  2. Confidential advisory work Synapse Partners does with large corporations
  3. Conversations with sell-side investment-bank analysts tracking public and late-stage private firms
  4. Industry analysts who cover both private and public markets

By fusing these four lenses, we can see past isolated anecdotes and identify real adoption patterns.

Successful Use Cases & Leading Industries

In which business functions are generative AI projects successfully moving from pilots to production?

Three major use cases stand out:

  1. Customer support – various types of customer support applications where generative AI can enhance service
  2. Programming functions – automating software production, testing, and related development activities
  3. Intelligent documents – using generative AI to automate form-filling or extract data from documents

These three areas are where we see the most significant movement from experimentation to production, both in solutions from private companies and internal corporate efforts.

Which industries are leading the adoption of generative AI?

Financial services and technology-driven companies are at the forefront. For example:

  • Intuit is applying generative AI for customer support with measurable improvements in customer satisfaction and productivity, reporting 4-5× developer-productivity gains
  • JP Morgan and Morgan Stanley are seeing productivity improvements in their private client divisions, where associates can prepare for client meetings more efficiently by using generative AI to compile and summarize research
  • ServiceNow is having success in IT customer support, reporting over $10 million in revenue directly attributed to AI implementations and dramatic improvements in handling problem tickets more efficiently

Interestingly, automotive is not among the leading industries in generative AI adoption. They’re facing more immediate challenges like tariff issues that are taking priority over AI initiatives.

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