The Rise of Generative AI-Powered Social Media Manipulation

Bill Marcellino and Nathan Beauchamp-Mustafaga on Generative AI and its implications for social media, national security, and public policy.

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Bill  Marcellino is a senior behavioral scientist at the RAND Corporation, and Nathan Beauchamp-Mustafaga, policy researcher at the RAND Corporation. They are the principal researchers behind the new report  “The Rise of Generative AI and the Coming Era of Social Media Manipulation 3.0”. This episode highlights the employment of AI and machine learning by nation-state actors to skew public opinions and achieve their objectives. Key technologies like generative AI, natural language processing, and image generation used in social media manipulation are explored. We discuss tactics such as astroturfing, meant to create an illusion of grassroots support, the creation of synthetic media, including real-time speech synthesis, and the policy implications of these technologies.

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